The Lab.

Route planning for mobile sales teams: the route, the rules and the money, on the phone in the truck. Built to replace an outside mapping tool.

• Same backend, own app. One sign-in works across the CRM and the truck app.
• Drivers don't cost a CRM seat. Pricing follows how the business actually works.
• Bring your old routes. Route files from the previous tool import directly.

A 3D arcade inside a Shopify store. Members spend tokens earned from orders on skill games and win real, single-use discount codes.

• Skill, with a ceiling. Scores map to a 5% to 15% ladder: good players are rewarded and the margin is always safe.
• The server keeps score. Prizes are issued by the backend, never trusted from the browser, and every code works once.
• Ads from the real thing. A sandbox copy is built to record vertical video ads of Buck the token mascot playing actual games.

The creator program's home: magic-link sign-in, personal codes, missions, points, product drops that ship from the warehouse, and an admin roster.

• Two populations, two relationships. Weekend detailers earn credit and points; paid influencers are handled separately.
• Controls before the crowd. Roster insights went in at twelve members, not a hundred.

The broadcast overlay, chat bot, camera switching, voice, economy and four full-screen shows, running together on one PC around the clock.

• Freeze the plumbing, then paint. The working systems stay untouched while the new look goes on top.
• Cheap beauty. Effects are chosen for what the graphics card can afford while encoding six cameras.

The Shrimp Tank Live website, built as a fake Frutiger Aero operating system: windows, a start menu, a taskbar, and apps for the leaderboard, the throne, your shrimp and the Shrimpydex.

• One shrimp, everywhere. The same seed draws the same shrimp here, on stream and in the game.
• Stream stays up during the rebuild. A "something new is surfacing" page holds the domain while the live feed keeps running.

A mobile 3D idle aquarium game and the Shrimp Tank Live companion app, sharing the same economy and genetics as the stream.

• Its own Aero kit. Six button colors in four states, chips and glow halos, designed before screens.

A Frutiger Aero home operating system for the TV, launched from a Wii-style orb screen: a free channel guide styled like a mid-2000s TV guide, a weather station with radar, an internet radio tuner, and a kitchen brain that suggests dinner from what's actually in the pantry.

• Spun out Gub Kitchen. The kitchen became its own phone app with an original seal mascot, Gubby, designed for three real people: a couple, an empty-nester cooking for one, and a senior fighting food waste.
• Zero borrowed assets. Open-licensed type, synthesized sound effects, an original character.

A knowledge graph of Detailing World, products, people and processes linked together, folded into the CRM as a "Second Brain" tab, with Baggy docked in the corner to answer questions.

• Notes that compound. Sources go in, get summarized and cross-linked, and can be asked later instead of re-read.