Pay in product, on purpose.
Creators earn store credit and an equal value in spendable points. Product is what this audience actually wants, and it keeps the money inside the store.
01 · The idea
Turn customers into a crew.
Detailers already recommend products to each other. The question was how to make that official, rewarding, and worth bragging about, without turning it into an influencer marketplace.
The answer was a name with a jersey on it. The Squad sounds like a team you join, not a program you apply to. The look is Detailing World's purple and green turned up to night mode, loud enough to share.
02 · How it works
Four steps, no fine print.
Apply
Sign in with a magic link. No password to forget.
Share
Get your own code. Your people save at checkout.
Earn
Store credit on every order, plus points that climb tiers.
Spend
Trade points for real gear in product drops, shipped from the warehouse.
03 · The calls
Program design is brand design.
Garage detailer ≠ influencer.
The weekend detailer who takes store credit and the influencer we pay are different relationships, so the program treats them differently: separate missions, drops, and terms.
Build the controls before the crowd.
At twelve members I added roster insights: who's active, whose profile is incomplete, who needs a message. Once you can't name everyone, it's too late to start.
It writes to you first.
Lifecycle emails go out when it matters, sent once, with a real unsubscribe. The program reaches out instead of waiting to be remembered.
04 · The work
Landing, phone, full scroll.
05 · The system
Detailing World, after dark.
Purple 900
#16112BNight basePurple 600
#45357CHard shadowsGreen 500
#22C247Action, rule linesGreen 300
#83EF60NumbersDisplay · Outfit 800, caps, tight
Apply to the squad
Body · DM Sans
Your own promo code at Detailing World. Your people save at checkout, you earn store credit on every order.
Primary actionApply now
Next worldMemCRM →
Short version? .