Black, plus one electric color.
The palette is near-black and a single signal cyan. Cyan is reserved for the things that matter: the active category, the glow on the primary button, the rule under a section. When it's rare, it reads as energy.
01 · The brief
A lab product, not a bucket of wax.
Ceramic coatings are bought by people who want proof. Professionals, boat owners, RV owners, enthusiasts. They compare contact angles and durability claims. The brand had to earn that trust visually before a single spec was read.
So the direction was simple to say and strict to hold: clinical, dark, precise. Nothing cartoonish, no splash graphics, no rainbow gradients. One color that means "coating," and everything else gets out of its way.
02 · The calls
What I decided, and why.
Condensed caps, like a spec sheet.
Headlines are tall, condensed capitals that read like equipment labeling. Body copy is a calm, round sans so the technical claims stay easy to read.
The UI is made of the product.
The coating's promise is "a durable, glass-like shield." So the interface is dark frosted glass with a rim light on top. The material does the selling quietly.
Shop by industry, not by SKU.
Visitors pick their world first: Automotive, Marine, RV & Camper. A boat owner never wades through car products to find theirs, and every industry page speaks its own language.
Teach before you sell.
A "Science of Ceramic" layer explains hydrophobicity, SiO2 bonding, and self-cleaning in plain words. Informed buyers buy the pro product. Confused ones buy the cheap one.
Verbs that match the product.
The primary call to action is "Recharge your vehicle," tying the button to the product line instead of a generic "Shop now."
03 · On the page
The science layer.
01Extreme hydrophobicity
A high contact angle forces water to bead and roll off instantly.
02SiO2 technology
Nanoparticles bond to the surface, creating a durable, glass-like shield.
03Self-cleaning
Dirt and mud have nowhere to stick, so maintenance washes get easy.
04 · The work
Desktop, phone, full scroll.
05 · The system
Few parts, held tightly.
Lab Black
#050608Every surfaceGraphite
#14181ECards, glass baseSignal Cyan
#2FD6FFAction + emphasis onlyIce
#EEF8FCTextDisplay · Oswald 700, caps
Unmatched ceramic protection
Body · Poppins 400
Professional grade ceramic coating for your vehicle. Easy application, intense shine, and long-lasting durability.
Primary actionRecharge your vehicle
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