Every brandis a world.
- Sean Johnson
- Creative & brand director
- Lancaster County, PA
- Open to full-time roles
I write the rules, set the look, and build the first version myself, so a brand feels the same on a shelf, a storefront, a livestream and a spreadsheet. Below are seven brands I've directed, each shown in its own visual language, not mine.
Seven brands, one director.
- 01Detailing WorldA 3D arcade inside the store, and the brand around it
- 02HydroSilexRebrand and storefront
- 03DW SquadCreator program and portal
- 04MemCRMSoftware brand and product
- 05Shrimp Tank LiveFounder and creative director
- 06The Man With No FaceA book: words, design, images
- 07Carnival of CardsCard show: brand, print, website and checkout
Taste, written down.
Directing is mostly deciding, then making the decision hold after you've left the room.
These are the rules I run brands on. Each one comes from a call I actually made, and the brand it came from is listed underneath.
Write the rules down.
A brand that lives in one person's head breaks when they're busy. Detailing World's guide says tokens only: every color, space and shadow is named, and green means buy, red means deal, never the other way.
Detailing World · brand guideRestraint is a decision.
Gold is for premium moments only. MemCRM gets exactly one glossy button per screen. When everything shines nothing does, so the budget is written into the system.
Detailing World · MemCRMShip the feeling.
The brief for MemCRM's app menu was "a satisfying click like an old school rotary phone." It took detents, mass and one click per notch to get there. Features are easy; feel is the work.
MemCRM · the smart wheelHonest copy is on-brand.
I pulled launch claims the billing system couldn't honor, and ran a first-ever store event with no fake counters, just "first ever, pack the house." Trust compounds; gimmicks don't.
MemCRM launch · Detailing World eventOne world, every surface.
In Shrimp Tank Live one shrimp is one seed, and it renders identically on the stream, the website and the game. Consistency isn't a PDF. It's architecture.
Shrimp Tank LiveKill it the same day.
A redesign of MemCRM's mascot corner went out and was rolled back the same day, because it lost the feel. Being wrong fast is cheaper than being wrong politely.
MemCRM · Sept 2026
The work nobody paid for.
3D, type, print, and a streetwear brand.
Sculpted figures, invented landscapes, type pushed until it turns into texture. This is where the commercial work learns its tricks.
Enter the Studio
Built, not briefed.
- MemCRMA full CRM: contacts, deals, invoices, boards, calendar, team chat, and Baggy.Live
- MemCRM TruckRoute planning for mobile sales teams, built to replace an outside tool.Live
- DW ArcadeA 3D arcade in a Shopify store. Play skill games, win real discount codes.Live
- DW Squad portalCreator sign-up, missions, points, product drops and payouts.Live
- Shrimp OSThe Shrimp Tank Live website, built as a fake Frutiger Aero operating system.Launching
It also performs.
Where I've led.
- 2025 — nowMarketing DirectorDetailing World · Manheim, PA
The whole department. I wrote the brand system, rebuilt the Shopify store on it, launched the DW Squad creator program and a 3D rewards arcade, and replaced a $2,500/month agency. Revenue grew from $119K to $209K in a year.
- 2024 — nowFounder & Creative DirectorShrimp Tank Live
A 24/7 interactive livestream brand: identity, the Shoreline visual system, the Shrimp OS website, the in-stream economy, and a companion game in development.
- 2023 — 2024Content Creator & Social StrategistDKOldies · Morgantown, PA
1,800+ short videos in 15 months for a 5M+ follower ecosystem: over 100M views, six past 1M, a 14M peak. Built the batch-shooting system that kept output steady through a 50% team cut.
- Summer 2023Marketing Intern · Cooper Booth Wholesale
A short school summer internship: social, print design and layout.
- 2021 — 2022Founder & Brand Lead · Xenesis Apparel
Streetwear built end to end: identity, mascot, product, lookbook magazine, store.
- 2020Brand Designer · Lancaster Home Design
Logo, truck lettering and brand tools for the owner.
- 2018 — 2020Marketing Assistant · Switch VR
Local paid media for retail, and a 35% lift in foot traffic.
Let's build a world.
I'm looking for a brand director or creative lead role: setting the direction, and staying close enough to the work to make it real. Remote, or hybrid within reach of Philadelphia.