Shopify Liquid, custom apps, and front-end development — performance-first and designed to convert.
Full ground-up Shopify theme rebuild for Detailing World — custom Liquid, restructured product catalog, and a full SEO pass across every collection and product page. Delivered to a hard Q4 launch window. Reduced page load times by over 80% through asset optimization, deferred scripts, and image lazy loading — measurable Lighthouse score improvement before and after.
Transformed a dated Shopify storefront into a fully customized Liquid site for this detailing brand. Built individualized product pages tailored per SKU, a dedicated certifications page, and integrated a full customer review system — all coded from scratch with a clean premium aesthetic that matched the brand's positioning.
Shrimp OS: the hub for the Shrimp Tank Live channel, built as a fake Frutiger Aero operating system — windows, a start menu, a taskbar, and apps for the leaderboard, the throne, your shrimp and the Shrimpydex, with the live feed embedded from YouTube. Launching now; a holding page keeps the domain while the stream runs.
Full Shopify storefront built with custom Liquid from the ground up. Comprehensive Lighthouse optimization across all performance, accessibility, and SEO metrics, paired with thorough product SEO — structured data markup, meta optimization, and keyword-tuned copy across the entire product catalog.
Built entirely in vanilla HTML, CSS, and JavaScript — zero frameworks, zero dependencies. The design language is Frutiger Aero meets old web: 2007 visually, 2026 under the hood. Features a Windows Vista window header, CSS Aero glass effects with a 7-step orb shine recipe, cursor-driven magnetic button animations, self-hosted fonts, and a fully responsive layout on every page.
I build the first version myself, so the direction is real before anyone has to match it. I'm looking for a brand director or creative lead role. Lancaster County, PA — remote, or hybrid within reach of Philadelphia.